Significance

Improving your writing ability should always be your #1 priority.

But with that being said, your profile page is still highly important.

Why?

Because it’s essentially the landing page for your personal brand & business.

People will decide to follow you or not within 3 seconds of visiting your profile.

So it’s crucial to make it look as professional & clean as possible.

Let’s say one month your Twitter brings in 50k profile visits.

• An unoptimized profile might convert .5%, or 250 followers
• An optimized profile can convert 3%, or 1,500 followers

Big difference.

Let’s break down how you can optimize your profile & follower conversion rate:

Before — My Unoptimized Profile

After — My Optimized Profile

Profile Picture

Way too many accounts use low quality selfies or zoomed in face shots as their profile picture.

Please don’t be one of them — it looks super cheap.

Instead, use a clean headshot. It’s the most professional & personable way to go.

• People crave human connection, so a headshot builds that familiarity and trust.
• If you’re anonymous, I recommend you switch to a personal brand for this very reason.

And if you’re like me & don’t have any professional headshots with good lighting…